September 2007, Mount Airy, NC - NCFI Polyurethanes is now entering its second year as corporate sponsor of the nationally-broadcast public television series Simple Living with Wanda Urbanska, and company president Steve Riddle says the reason is simple - they share a common outlook. "We believe our company's mission of saving energy, protecting the environment and providing environmentally friendly products is compatible with that of Simple Living," says NCFI president.
"NCFI Polyurethanes is pleased to underwrite the Simple Living with Wanda Urbanska public television series. As a manufacturer of premium, high performance insulation, we believe our company's mission of saving energy, protecting the environment and providing environmentally friendly products is compatible with that of Simple Living. We are excited about the series' evolution and its presentation next season of 13 new half hour programs."
Riddle went on to explain that "the best technologies reduce the complexity of life, allowing us to focus on the things that really matter. That's what the Simple Living message is all about, and it's consistent with what we try to do every day. NCFI is thrilled to be able to contribute to the continued success of a show that reflects those values."
NCFI
Urbanska, who produces the television series along with partner Frank Levering, enthusiastically welcomes NCFI's investment in the project. "One of the reasons we originally approached NCFI was because their products are so consistent with the message of our show. They create comfort and reduce energy consumption. They promote environmental stewardship while helping people save money. All of these things contribute to the ease and sustainability of our lives."
Urbanska feels that the success of Simple Living with Wanda Urbanska, now entering its fourth season, has to do with the appeal of the show's message of simplicity. "Frank and I found the beauty of the simple life here in Mount Airy, North Carolina, but the desire for a clean, uncluttered existence is clearly a national phenomenon." Simple Living reached two-thirds of American households last season, and Urbanska says is driving high anticipation for the upcoming fourth season, which will be released to public television stations nationwide in April 2008 through American Public Television (APT) in Boston.
In discussing the alliance, Urbanska noted that NCFI's relationship with the Simple Living family actually goes back generations. In 1966 the Levering Orchard packhouse, then operated by Frank's father, Sam, became one of the spray polyurethane foam (SPF) manufacturer's first customers.
"Sam had made the decision to rebuild after a fire the previous year," explains Urbanska. "He called an old Mount Airy friend who knew a lot about insulation, and his friend told him about a new product called 'spray-in-place foam insulation' that would keep apples cold like nobody's business. Though the product was new and largely untested, Sam liked what he heard. Today, 40 years later, the cold storage at Levering Orchard packhouse is still insulated by that same original application of foam." Urbanska goes on to note that NCFI provided an early grant for research and development when she and Frank were working to get Simple Living off the ground.
Riddle sees NCFI's involvement with Simple Living as a step that makes sense on a number of levels. "We're working together with old friends, and that kind of cooperation is fundamental to any solid community. NCFI is also fortunate to be involved in an industry that actually does make the world a better place. We hope that our investments in programs and organizations that share these ethical values will serve as an example for other businesses."
Both parties are delighted that such a terrific synergy occurred in a town of 8,300. "In addition to promoting the values of environmental stewardship, thoughtful consumption, community involvement and financial responsibility to a national audience," says Urbanska, "Simple Living is also promoting our hometown of Mount Airy and the state of North Carolina. It's wonderful synergy that our new corporate sponsor is located here."
UNC-TV, the statewide system of North Carolina, will present the series nationally to public television stations. Viewers can check local listings for times, and they can also visit the show's Web site at www.simplelivingtv.net to locate their PBS affiliate.
About NCFI
Since 1964, NCFI Polyurethanes has been an industry leader and innovator of spray foam insulation and roofing systems solutions. NCFI's superior roofing technologies not only help businesses save on heating and cooling costs, they have helped secure commercial facilities against some of nature's harshest forces such as hurricanes. Additionally, we sell and service the equipment that enables these applications, assuring end users of a single, reliable support resource for their foam-in-place operations.
From the carpet you walk on, to the warmth of your home in winter, to the sofa you and your family watch television on, NCFI Polyurethanes has been working hard to make your world a more comfortable, secure, affordable place for you and your family.
About Simple Living with Wanda Urbanska
SIMPLE LIVING WITH WANDA URBANSKA offers thoughtful ideas to inspire each of us to make adjustments to possession-cluttered, time-starved lives. Whether it's suggesting that you commit to writing one letter every week, replacing disposable coffee cups with a travel mug, buying a seasonal share of a local farmer's crop or volunteering for a worthwhile cause, we'll provide you with small steps that, taken together by all of us, can make a large impact on your own life and on society as a whole.
SIMPLE LIVING WITH WANDA URBANSKA examines what people can do to make their lives easier and more stress-free, from buying products that will last a long time to managing budgets more responsibly. The show focuses on four themes: environmental stewardship, thoughtful consumption, community involvement and financial responsibility. www.simplelivingtv.net
Don Schumacher
NCFI Polyurethanes
800.346.8229 x 2218
don.schumacher@ncfi.net
Neil Myers
The Bloom Agency
336.724.1766
neil@thebloomagency.com