April, 2009 -- Haier America, a leading provider of home appliances and electronics, has launched a new top load laundry line. Encore™ includes a fully automatic washing machine, a super capacity pulsator washer and agitator washer, as well as both electric and gas dryers with options and prices to fit the needs of any household.
Haier focuses on making the laundry experience better than ever, while saving consumers money. Energy Star rated units incorporate the latest technology, like Dual Drive, to leave your clothing brighter and cleaner, while using 50%1 less water and energy.
"Haier America is committed to saving consumers money with efficient products and at the same time add convenience that we are all looking for," said Michael Jemal, President and CEO of Haier America. "The Encore line brings together innovative technology and gives consumers options for different budgets."
The high efficiency GWT950AW features a 4.1 cu. ft. stainless steel non-agitator tub with a brushed-silver display at a 24-degree angle for optimum viewing and shows your selected choice for every load. Choose options like delay start or extra rinse to customize wash cycles or simply let the washer decide for you. There is a perfect setting for every load, and you'll never waste water or energy on smaller loads again.
The Energy Star rated Dual Drive washer uses 24 gallons of water per normal wash, half the amount of many traditional agitator washers and improves timing on quick cycle. The shower rinse system of the Encore washing machine saves water with every load. The efficient spin and rinse system showers clothes with water, then spins and drains water at the same time, leaving less detergent, less soil and less irritants on clothes. The Dual Drive system keeps clothes tumbling rapidly so they do not intertwine, which can stretch them out, obtaining optimum washing performance which is gentle on clothes helping them last longer, and maintain their shape.
A floating tub system controls tension so the machine will balance the load and the unique suspension design works as a shock absorber that doesn't let the washtub hit the insides of the unit and shut the unit down, even with heavy loads.
The GDE950AW and GDG950AW dryer's features includeMoisture-Controlled Sensor Dry, which senses humidity to gauge the level of dryness and completes the drying cycle without over-drying clothes. Super Wrinkle Care Cycle will tumble your clothes without heat for up to 24 hours saving you the inconvenience of wrinkled clothes if you don't get to remove them in time. Also, the hamper door design opens downward to create a platform for easy loading and unloading to catch the errant sock or other article of clothing that inevitably falls to floor during the process.
About Haier America
Haier America is the Sales and Marketing arm of the Americas for the multinational Haier Group, one of the world's leading appliance makers. Headquartered in the Haier Building at 1356 Broadway in New York City, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in major home appliances, compact laundry, compact freezer and HDTV sales. Haier America is an Official Marketing Partner and the Official High Definition Television of the NBA.