Cost vs. ValueWhat's the payback for Remodeling? This annual survey gives you the scoop.

  • Source: BUILDING PRODUCTS Magazine
  • Publication date: 2007-01-01

The 19th annual Remodeling magazine Cost vs. Value Report shows that prices continue to climb for most remodeling projects at the same time the value of improvements at resale returns to 2002 levels. None of this should come as much of a surprise to industry professionals, who have been riding the crest of the remodeling boom for several years, and this year's data confirm the housing slowdown many parts of the country are experiencing.

Should you be worried? That depends on how fast and how far the housing market falls, but remember that both new construction and remodeling activity have been at record levels in recent years. Some adjustment is inevitable, but indications are that the current downturn represents a return to "normal" levels and that the prospects for remodeling remain bright (see "No Cause for Alarm," below ).

A number of improvements designed to make the report more reliable and more useful also affected both cost and value data. For starters, the editors took a fresh look at the specs for all 25 projects. The result is cost-to-construct figures, including labor, material, subtrades, and gross profit, that are not only higher than in previous years but also, the editors believe, considerably more accurate.

In addition, estimates of resale value are more accurate than ever before, thanks to a record 2,188 members of the National Association of Realtors who completed the e-mail survey. Finally, there are nine regional averages following the divisions established by the U.S. Census Bureau. The editors believe this data provides more useful points of comparison than the four larger regions used in previous years.

What the Numbers Mean
When comparing cost estimates for actual projects, remember that averaging tends to have a leveling effect on "job cost" data from the 2006 Cost vs. Value Report. And as always, seemingly small differences in size, scope, or quality of finishes can affect final project cost dramatically (full project descriptions are available at www.remodelingmagazine.com).

Finally, in an actual real estate transaction, the "cost recouped" for a given remodeling project also depends on a variety of unpredictable factors, including the condition of the rest of the house, the value of similar homes nearby, and the rate at which property values are changing in the surrounding area. Local conditions play a part, often causing average prices to appear too high or too low, even when comparing neighborhoods in the same city. And a home's urban, suburban, or rural setting affects its value, as does the availability and cost of new and existing dwellings in the immediate vicinity.

Where resale value is a major factor in a homeowner's decision to remodel, the best course of action for homeowners is to consult with a local remodeler about construction cost and ask an experienced Realtor about home prices in the
neighborhood.

--This report was first published in Remodeling magazine.

Research Team


Specpan (www.specpan.com), an Indianapolis–based market research company, programmed and hosted the Web-based survey, collected and compiled the data, and provided pre- and post-survey consulting.

The National Association of Realtors (www.realtor.org), based in Washington, D.C., broadcasted e-mail links to the survey to more than 100,000 of its members, comprising sales agents, brokers, and appraisers.

Hometech Information Systems (www.hometechonline.com), the Bethesda, Md.-based estimating software developer, provided cost-to-construct estimates for all 25 remodeling projects, including area-modifiers for each of the 60 metro areas surveyed.

No Cause for Alarm


Should the industry be concerned about lower values in this year's Cost vs. Value Report?

The unusually strong housing market over the past few years has boosted both remodeling and new-construction activity. For many homeowners, the appreciation in house prices significantly added to their net worth. Similarly, home improvement projects often paid for themselves through a comparable increase in the home's value.

But every good thing must come to an end. Eventually, things return to normal and, luckily for the remodeling industry, this year's Cost vs. Value Report seems to show that "normal" is when a home improvement project only costs 20 to 25 cents on the dollar. The other 75 to 80 cents goes directly back into the home through increased value.

Coupled with the enjoyment that a homeowner gets from that improvement, remodeling contractors still have a strong value proposition to offer their customers.

—Kermit Baker, director of the Remodeling Futures Program of the Joint Center for Housing Studies at Harvard University

Replacement Projects


Of the top 10 projects as measured by cost recouped at resale, seven—including the first three—are replacement projects. Nationally, fiber-cement siding replacement returned 88 percent of the investment. Mid-range vinyl siding replacement was nipping at its heels at 87.2 percent, and mid-range wood window replacement edged out minor kitchen remodeling for third at 85.3 percent.

Only roofing replacement—at either price point—finished outside the top 10 projects, at 73.9 percent for a mid-range job and 72.9 percent for an upscale one.

Energy efficiency in the face of high fuel prices is a logical explanation, but Charlie Gindele, president of Dial One Window Replacement Specialists, Santa Ana, Calif., calls that a rationalization. "The thing that motivates people, by and large, is the aesthetics," he says.

Amy Mills Siler, a salesperson at Joan Ryder and Associates Real Estate, in Bel Air, Md., agrees that most home buyers are looking for a house with curb appeal. "If you drive up to a house with dingy aluminum siding and old windows, the buyer automatically gets a bad taste in the mouth," she says. "The old saying 'Don't judge a book by its cover' falls on deaf ears with most clients."

Working in Orange County, Calif., where housing prices are through the roof, Gindele says that the return on the investment is just an added bonus. "[Homeowners] do it because they want the ease of operation, the beauty, the sound-deadening component," among other things, he says. "But it is nice to recover your expense."

—Hayden Alfano, Remodeling magazine

Survey Results