ebuild: The professional's guide to building products

Tools & Equipment

Brand Use Study for POWER TOOL ACCESSORIES

Survey Years:
Quality Rating
Awareness & Use
About the Study
POWER TOOL ACCESSORIES-2006-Quality Rating

Quality Rating

How do you rate the QUALITY of each brand you are familiar with?

Census Region
TotalNortheastMidwestSouthWest
DeWalt4.34.24.44.24.3
Milwaukee Electric Tools4.34.34.24.24.4
Hitachi4.14.24.04.14.2
Klein4.13.83.84.34.3
Makita4.13.94.14.24.2
Senco4.13.94.23.94.3
Paslode4.03.84.24.13.6
Stanley-Bostitch4.04.44.03.93.8
Duo-Fast3.93.93.84.03.9
Starrett3.74.53.53.83.8
Thomas Industries3.53.23.63.92.6
Magna Professional3.43.73.03.53.6
Norton3.43.63.23.53.4
Vermont American3.43.43.53.63.1
American Tool3.33.23.33.63.0
Campbell Hausfeld3.33.13.33.63.1
PrimeSource3.23.43.23.42.8
Average Sale Price
Under $125K$125K-$199K$200K-$349K$350K+
DeWalt4.04.24.44.3
Milwaukee Electric Tools3.54.24.34.3
Hitachi4.53.84.34.1
Klein4.44.03.94.3
Makita4.24.24.14.2
Senco3.44.04.14.2
Paslode4.04.04.04.0
Stanley-Bostitch3.83.83.94.1
Duo-Fast3.63.93.93.9
Starrett3.43.33.74.0
Thomas Industries4.53.03.93.7
Magna Professional5.03.03.33.6
Norton3.52.63.73.6
Vermont American3.23.43.43.6
American Tool4.03.33.03.6
Campbell Hausfeld3.23.33.33.4
PrimeSource3.52.93.23.3
Units Built
1-45-4950+
DeWalt4.34.34.2
Milwaukee Electric Tools4.44.24.2
Hitachi4.14.14.0
Klein4.43.93.9
Makita4.14.23.9
Senco4.34.03.9
Paslode3.94.04.1
Stanley-Bostitch4.04.03.7
Duo-Fast4.03.83.6
Starrett4.03.53.3
Thomas Industries3.73.43.4
Magna Professional3.43.53.0
Norton3.73.23.2
Vermont American3.53.43.3
American Tool3.53.62.7
Campbell Hausfeld3.43.43.1
PrimeSource3.63.12.8
POWER TOOL ACCESSORIES-2006-Brand Familiarity
Select Detail Statistics:

Brand Familiarity

Which brands have you HEARD OF?

Census Region
TotalNortheastMidwestSouthWest
base: BUILDER builders (multiple answers)341.044.097.0122.077.0
DeWalt94.0%95.0%94.0%92.0%97.0%
Makita88.0%84.0%90.0%87.0%91.0%
Hitachi86.0%89.0%86.0%83.0%88.0%
Stanley-Bostitch83.0%84.0%81.0%81.0%87.0%
Milwaukee Electric Tools82.0%80.0%86.0%79.0%86.0%
Paslode71.0%70.0%76.0%75.0%60.0%
Senco69.0%59.0%69.0%68.0%75.0%
Duo-Fast64.0%57.0%65.0%66.0%65.0%
Campbell Hausfeld54.0%39.0%57.0%56.0%56.0%
Vermont American53.0%52.0%52.0%55.0%55.0%
Klein40.0%30.0%38.0%41.0%47.0%
American Tool34.0%30.0%30.0%38.0%35.0%
Starrett33.0%36.0%37.0%28.0%34.0%
Norton32.0%32.0%26.0%34.0%36.0%
PrimeSource26.0%27.0%23.0%26.0%29.0%
Thomas Industries25.0%27.0%28.0%26.0%19.0%
Magna Professional22.0%23.0%23.0%20.0%22.0%
none of these0.0%0.0%0.0%0.0%0.0%
indicated at least one98.0%98.0%98.0%98.0%97.0%
no answer2.0%2.0%2.0%2.0%3.0%
Average Sale Price
Under $125K$125K-$199K$200K-$349K$350K+
base: BUILDER builders (multiple answers)13.056.0104.0160.0
DeWalt100.0%89.0%97.0%93.0
Makita85.0%86.0%91.0%88.0
Hitachi85.0%80.0%88.0%86.0
Stanley-Bostitch77.0%79.0%88.0%82.0
Milwaukee Electric Tools85.0%77.0%86.0%82.0
Paslode77.0%73.0%73.0%69.0
Senco62.0%63.0%68.0%72.0
Duo-Fast77.0%55.0%69.0%62.0
Campbell Hausfeld69.0%52.0%60.0%48.0
Vermont American77.0%46.0%58.0%51.0
Klein69.0%41.0%41.0%36.0
American Tool46.0%41.0%36.0%28.0
Starrett54.0%30.0%37.0%29.0
Norton31.0%36.0%37.0%28.0
PrimeSource23.0%27.0%32.0%21.0
Thomas Industries23.0%32.0%29.0%19.0
Magna Professional15.0%23.0%28.0%17.0
none of these0.0%0.0%0.0%0.0
indicated at least one100.0%98.0%99.0%96.0
no answer0.0%2.0%1.0%4.0
Units Built
1-45-4950+
base: BUILDER builders (multiple answers)125.0153.061.0
DeWalt99.0%93.0%87.0%
Makita93.0%88.0%80.0%
Hitachi89.0%84.0%84.0%
Stanley-Bostitch88.0%79.0%82.0%
Milwaukee Electric Tools85.0%82.0%80.0%
Paslode75.0%74.0%56.0%
Senco71.0%71.0%57.0%
Duo-Fast68.0%66.0%52.0%
Campbell Hausfeld54.0%56.0%49.0%
Vermont American60.0%50.0%48.0%
Klein46.0%37.0%36.0%
American Tool30.0%35.0%39.0%
Starrett38.0%30.0%30.0%
Norton34.0%29.0%36.0%
PrimeSource26.0%28.0%21.0%
Thomas Industries24.0%27.0%23.0%
Magna Professional21.0%23.0%21.0%
none of these0.0%0.0%0.0%
indicated at least one100.0%98.0%92.0%
no answer0.0%2.0%8.0%

Bases for Quality Rating

What are the BASES FOR QUALITY RATING?

Census Region
TotalNortheastMidwestSouthWest
DeWalt279.036.086.095.061.0
Makita241.027.071.085.057.0
Milwaukee Electric Tools215.024.067.071.052.0
Stanley-Bostitch209.028.055.077.048.0
Hitachi195.027.056.067.044.0
Paslode174.018.058.071.027.0
Senco174.018.051.057.047.0
Duo-Fast132.016.044.044.027.0
Vermont American119.014.033.043.029.0
Campbell Hausfeld110.09.036.042.023.0
Klein76.06.021.027.021.0
Starrett58.06.020.015.017.0
American Tool44.06.014.016.08.0
Norton43.05.010.015.012.0
Thomas Industries39.05.016.013.05.0
PrimeSource35.05.011.010.09.0
Magna Professional26.03.09.06.08.0
Average Sale Price
Under $125K$125K-$199K$200K-$349K$350K+
DeWalt13.045.087.0128.0
Makita9.040.075.0113.0
Milwaukee Electric Tools8.037.065.0100.0
Stanley-Bostitch8.037.062.097.0
Hitachi8.032.056.094.0
Paslode8.032.054.076.0
Senco7.029.048.086.0
Duo-Fast5.024.044.056.0
Vermont American6.020.039.052.0
Campbell Hausfeld5.023.036.044.0
Klein7.014.023.031.0
Starrett5.012.018.022.0
American Tool3.012.014.014.0
Norton2.08.010.021.0
Thomas Industries2.013.09.013.0
PrimeSource2.010.09.013.0
Magna Professional1.07.09.09.0
Units Built
1-45-4950+
DeWalt110.0121.046.0
Makita94.0105.042.0
Milwaukee Electric Tools81.0100.033.0
Stanley-Bostitch86.087.034.0
Hitachi81.083.030.0
Paslode65.082.026.0
Senco65.082.025.0
Duo-Fast53.062.017.0
Vermont American51.049.019.0
Campbell Hausfeld40.052.017.0
Klein30.034.012.0
Starrett29.020.09.0
American Tool17.016.011.0
Norton17.017.09.0
Thomas Industries14.017.08.0
PrimeSource11.020.04.0
Magna Professional9.012.05.0

Brands Used the Most

Which brand(s) does your firm USE THE MOST?

Census Region
TotalNortheastMidwestSouthWest
base: BUILDER builders (multiple answers)341.044.097.0122.077.0
DeWalt57.0%61.0%64.0%56.0%45.0%
Makita33.0%32.0%35.0%25.0%45.0%
Milwaukee Electric Tools30.0%27.0%36.0%23.0%32.0%
Paslode28.0%25.0%37.0%32.0%14.0%
Stanley-Bostitch25.0%43.0%23.0%24.0%19.0%
Senco23.0%14.0%29.0%13.0%36.0%
did not indicate used most21.0%20.0%18.0%23.0%21.0%
Hitachi20.0%34.0%13.0%19.0%23.0%
Duo-Fast13.0%16.0%12.0%15.0%6.0%
Klein7.0%5.0%2.0%7.0%13.0%
Vermont American7.0%9.0%6.0%7.0%6.0%
Campbell Hausfeld5.0%5.0%4.0%6.0%4.0%
Starrett4.0%5.0%2.0%3.0%6.0%
none of these2.0%0.0%2.0%2.0%3.0%
Norton2.0%2.0%0.0%2.0%3.0%
Thomas Industries2.0%2.0%3.0%2.0%0.0%
American Tool1.0%0.0%1.0%2.0%1.0%
PrimeSource1.0%2.0%1.0%2.0%1.0%
Magna Professional0.0%0.0%0.0%1.0%0.0%
indicated at least one76.0%77.0%79.0%74.0%75.0%
no answer1.0%2.0%1.0%2.0%1.0%
Average Sale Price
Under $125K$125K-$199K$200K-$349K$350K+
base: BUILDER builders (multiple answers)13.056.0104.0160.0
DeWalt54.0%61.0%62.0%52.0
Makita46.0%39.0%35.0%29.0
Milwaukee Electric Tools23.0%32.0%34.0%26.0
Paslode31.0%39.0%27.0%26.0
Stanley-Bostitch15.0%36.0%21.0%24.0
Senco8.0%34.0%19.0%23.0
did not indicate used most8.0%16.0%22.0%22.0
Hitachi38.0%14.0%19.0%21.0
Duo-Fast15.0%13.0%17.0%8.0
Klein15.0%9.0%5.0%6.0
Vermont American8.0%9.0%6.0%7.0
Campbell Hausfeld0.0%5.0%6.0%4.0
Starrett0.0%2.0%4.0%4.0
none of these0.0%0.0%2.0%3.0
Norton0.0%0.0%2.0%2.0
Thomas Industries8.0%4.0%0.0%2.0
American Tool8.0%2.0%0.0%1.0
PrimeSource8.0%4.0%2.0%0.0
Magna Professional8.0%0.0%0.0%0.0
indicated at least one92.0%82.0%76.0%73.0
no answer0.0%2.0%0.0%3.0
Units Built
1-45-4950+
base: BUILDER builders (multiple answers)125.0153.061.0
DeWalt62.0%58.0%41.0%
Makita38.0%36.0%20.0%
Milwaukee Electric Tools30.0%32.0%21.0%
Paslode26.0%35.0%20.0%
Stanley-Bostitch26.0%25.0%18.0%
Senco22.0%25.0%20.0%
did not indicate used most15.0%21.0%31.0%
Hitachi22.0%22.0%10.0%
Duo-Fast14.0%13.0%8.0%
Klein9.0%7.0%3.0%
Vermont American10.0%6.0%2.0%
Campbell Hausfeld6.0%5.0%2.0%
Starrett6.0%3.0%2.0%
none of these1.0%2.0%3.0%
Norton2.0%1.0%2.0%
Thomas Industries2.0%3.0%0.0%
American Tool1.0%1.0%2.0%
PrimeSource2.0%2.0%0.0%
Magna Professional0.0%1.0%0.0%
indicated at least one84.0%76.0%59.0%
no answer0.0%1.0%7.0%

Brands Used in Past 2 Years

Which brands has your firm USED IN THE PAST 2 YEARS in the homes you've built (including brands you subcontracted with others to install)?

Census Region
TotalNortheastMidwestSouthWest
base: BUILDER builders (multiple answers)341.044.097.0122.077.0
DeWalt83.0%86.0%88.0%79.0%81.0%
Makita70.0%64.0%74.0%61.0%79.0%
Milwaukee Electric Tools62.0%66.0%71.0%51.0%65.0%
Stanley-Bostitch59.0%68.0%59.0%53.0%61.0%
Hitachi52.0%68.0%48.0%44.0%60.0%
Paslode46.0%39.0%59.0%51.0%27.0%
Senco45.0%32.0%52.0%34.0%58.0%
Duo-Fast35.0%41.0%34.0%33.0%34.0%
Campbell Hausfeld28.0%25.0%30.0%32.0%22.0%
Vermont American28.0%25.0%33.0%27.0%26.0%
Klein18.0%9.0%18.0%14.0%29.0%
Starrett11.0%11.0%11.0%7.0%16.0%
Norton9.0%7.0%7.0%7.0%13.0%
American Tool7.0%9.0%5.0%5.0%10.0%
did not indicate past use7.0%2.0%3.0%11.0%6.0%
PrimeSource6.0%9.0%6.0%6.0%5.0%
Thomas Industries6.0%7.0%9.0%7.0%3.0%
Magna Professional2.0%5.0%2.0%2.0%3.0%
none of these1.0%0.0%0.0%1.0%1.0%
indicated at least one90.0%95.0%95.0%85.0%90.0%
no answer2.0%2.0%2.0%2.0%3.0%
Average Sale Price
Under $125K$125K-$199K$200K-$349K$350K+
base: BUILDER builders (multiple answers)13.056.0104.0160.0
DeWalt100.0%77.0%88.0%79.0
Makita69.0%75.0%74.0%65.0
Milwaukee Electric Tools62.0%70.0%63.0%58.0
Stanley-Bostitch54.0%59.0%63.0%56.0
Hitachi46.0%41.0%55.0%54.0
Paslode46.0%52.0%46.0%44.0
Senco23.0%50.0%41.0%46.0
Duo-Fast46.0%34.0%44.0%27.0
Campbell Hausfeld31.0%29.0%35.0%23.0
Vermont American38.0%29.0%32.0%26.0
Klein38.0%23.0%14.0%17.0
Starrett31.0%13.0%11.0%9.0
Norton8.0%9.0%7.0%10.0
American Tool23.0%4.0%7.0%6.0
did not indicate past use0.0%7.0%8.0%7.0
PrimeSource15.0%7.0%8.0%4.0
Thomas Industries23.0%5.0%7.0%6.0
Magna Professional8.0%5.0%2.0%1.0
none of these0.0%0.0%0.0%1.0
indicated at least one100.0%91.0%91.0%88.0
no answer0.0%2.0%1.0%4.0
Units Built
1-45-4950+
base: BUILDER builders (multiple answers)125.0153.061.0
DeWalt88.0%85.0%67.0%
Makita73.0%70.0%62.0%
Milwaukee Electric Tools65.0%66.0%46.0%
Stanley-Bostitch69.0%56.0%44.0%
Hitachi58.0%52.0%41.0%
Paslode42.0%55.0%31.0%
Senco46.0%48.0%31.0%
Duo-Fast35.0%41.0%18.0%
Campbell Hausfeld26.0%33.0%21.0%
Vermont American38.0%25.0%16.0%
Klein18.0%20.0%13.0%
Starrett14.0%10.0%7.0%
Norton9.0%9.0%8.0%
American Tool6.0%8.0%5.0%
did not indicate past use5.0%5.0%15.0%
PrimeSource5.0%8.0%5.0%
Thomas Industries7.0%7.0%5.0%
Magna Professional2.0%3.0%2.0%
none of these1.0%0.0%2.0%
indicated at least one94.0%93.0%75.0%
no answer0.0%2.0%8.0%
Purpose

The findings cited in this report are based on a survey sponsored by Hanley-Wood, LLC, on behalf of their publication, BUILDER.

The purpose of this research project was to provide the editors and advertisers with a profile of the brands used by builders in the BUILDER audience. Specific areas of inquiry included:

  • The number and average sale price of residential units built by respondents' firms in 2004.
  • Respondents' familiarity with, use of, and opinions about brands in 69 product categories.
  • The one brand within each category respondents feel is best at communicating with them.
Method

The survey sample of 6,250 was selected in systematic fashion by Palm Coast Data, Inc., and Readex from BUILDER's domestic, qualified "builder" circulation of approximately 125,000 recipients at the time of sample selection.

Five versions of an 8-page questionnaire were designed jointly by BUILDER and Readex. Each version contained two questions common to all versions, with the remaining brand-specific questions unique to each.

Data was collected via mail survey from October 18 to December 11, 2000. To ensure the value of this brand use data to manufacturers, the findings cited in this report are based on the 2,247 respondents who indicated their firms built residential units in 2000 (36% of the survey sample).

The margin of error for percentages based on all 2,247 usable responses is ±2.0% at the 95% confidence level. The margin of error for percentages based on smaller sample sizes—census regions, for example— will be larger.

rss icon

Subscribe to the ebuild manufacturer listing. Bring ebuild to you.